TEREA Sticks

TEREA sticks are heated, not burned. The Smartcore Induction System inside ILUMA devices warms the tobacco from within, so there is no ash, no blade and far less lingering smell than a cigarette.

The five editions exist because Philip Morris builds different flavour line-ups for different markets. The technology is the same everywhere, but the blends, the names and the packaging language change from market to market, which is why the Japan range looks nothing like the Indonesian one.

The five TEREA editions we stock

Each edition has its own character. If you are new to imported TEREA, this table is the quickest way to see where to start.

Browse by edition: TEREA UAE versions, TEREA Japan Flavors, TEREA Kazakhstan Flavors, TEREA Indonesia Flavors and TEREA Armenia Flavors.

How to choose your first pack

If you smoked regular cigarettes, start with a classic tobacco stick. Amber and Sienna are the safest picks in the UAE, Kazakhstan and Armenia ranges, while Japan calls its equivalents Regular and Balanced Regular.

If you smoked menthols, the choice is wide. Blue and Turquoise cover straight menthol in most editions, while Japan and Indonesia add fruit and berry menthols. Kazakhstan is the place to look for capsule sticks, where you crush a bead in the filter to release the flavour mid-session.

If you want something genuinely different, the Indonesian Edition line blends tobacco with Indonesian clove. It is the closest thing in the TEREA world to a kretek cigarette.

Shopping by taste instead of by country

If you already know the taste you want, you can skip the editions completely and shop by flavour group instead.

See every stick sorted by taste: TEREA by flavor.

Devices that work with these sticks

Every stick on this page works with IQOS ILUMA and IQOS ILUMA i devices, and with LAMBDA induction devices. None of them work with HEETS blade devices.

Shop by flavour

If you prefer to choose by taste rather than by market, use TEREA by flavor.

Delivery and payment

Orders in Ras Al Khaimah arrive within 2 hours, and the rest of the UAE gets same-day delivery.

Pay by cash on delivery, by card on delivery, or online.

Frequently Asked Questions

What is the difference between TEREA and HEETS?

TEREA sticks are made for induction devices such as IQOS ILUMA, ILUMA i and LAMBDA. HEETS are made for older blade devices such as IQOS ORIGINALS, IQOS 3 DUO and lil SOLID. They are not interchangeable.

Why do the same flavour names taste different between editions?

Philip Morris blends each market’s range separately. A name such as Purple Wave exists in several editions, but the blend and the level of cooling can differ, which is why we list the notes for each one.

Is imported TEREA genuine?

Yes. Imported packs are original stock from their home market, sealed at the factory. Text on the pack appears in that market’s language, which is normal. A broken seal or a missing health warning is not.

How many sticks are in a pack?

Each pack has 20 sticks. A carton holds 10 packs, which is 200 sticks.

Which devices work with TEREA?

IQOS ILUMA, IQOS ILUMA i and LAMBDA induction devices. TEREA will not heat properly in blade devices.

Can I mix editions in one order?

Yes. You can order flavours from any edition together, and delivery in Ras Al Khaimah still takes about 2 hours.